AS Business Studies - Generating and Protecting Business Ideas - Due Tuesday 25th September 2012

  1. Use three different business examples to illustrate three possible sources of business opportunities.
  2. What is a franchise?
  3. Rhona is thinking of setting up a hairdressing business but is unsure whether to apply for a franchise or to set up as an independent business.  Outline two possible benefits to the business of operating a franchise compared to starting a new business.
  4. Outline two problems that Rhona might encounter as a result of operating a franchise compared to starting a new business.
  5. Explain the meaning of the term 'copyright'.
  6. How might copyright benefit authors or musicians?
  7. What is a patent?
  8. What is a trademark and why might it benefit a business?
  9. Discuss whether ownership of a patent is likely to be beneficial for an entrepreneur with an original business idea.
  10. To what extent might the level of risk and the potential to grow differ for an entrepreneur, like Rhona, if she decides to develop her hairdressing business via a franchise rather than setting up as an independent business?