Homepage > AS Business Studies - Generating and Protecting Business Ideas - Due Tuesday 25th September 2012
AS Business Studies - Generating and Protecting Business Ideas - Due Tuesday 25th September 2012
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Use three different business examples to illustrate three possible sources of business opportunities.
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What is a franchise?
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Rhona is thinking of setting up a hairdressing business but is unsure whether to apply for a franchise or to set up as an independent business. Outline two possible benefits to the business of operating a franchise compared to starting a new business.
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Outline two problems that Rhona might encounter as a result of operating a franchise compared to starting a new business.
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Explain the meaning of the term 'copyright'.
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How might copyright benefit authors or musicians?
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What is a patent?
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What is a trademark and why might it benefit a business?
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Discuss whether ownership of a patent is likely to be beneficial for an entrepreneur with an original business idea.
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To what extent might the level of risk and the potential to grow differ for an entrepreneur, like Rhona, if she decides to develop her hairdressing business via a franchise rather than setting up as an independent business?